Email deliverability is important for the quality of your service. This tutorial explains how to maximise the percentage of emails that get through.
The issue
To prevent spam, mail operators verify whether an e-mail “From” address is authorised by the mail server that was used for sending the mail. This validation is achieved by setting up a Sender Policy Framework (SPF) record.
By default, the tuOtempO application uses a mail server that is not on your domain. Therefore, you need to take measures to avoid mail sent by the tuOtempO application from an email address @mydomain.com being treated as spam.
The options
1. Configure tuOtempO to use your SMTP server
You can ask tuotempo to use your own mail server instead of the tuotempo mail server. In this way the email “from ” address (for example @mydomain.com) will be using the same domain as the server being used to send the e-mail (for example smtp.myclinic.com) and so the mail will be less likely to be treated as spam.
2. Set up SPF and DKIM records on your domain
You will set up an SPF record and a DKIM record on your domain authorising the tuOtempO application to send emails using your domain address.
3. Send messages from an @tuotempo address
Messages sent from an address which ends in @tuotempo.com are automatically valid. You can send emails from an address such asmyclinic@tuotempo.com where myclinic is the name of your choice. The reply-to address can be different – for example your regular admin email address.
How to choose
Firstly, decide whether or not you wanted to use the email server that comes integrated with the tuOtempO application. The advantages of using the tuOtempO server are:
- Statistics such as open rate, click rate and bounce rate are made available directly within the tuOtempO application
- The server is removed from email server blacklists
Tip: If you monitor your email communication statistics outside of the tuOtempO application and know that your existing server is not blacklisted, you may not require these features.
- If you do not require the functionality provided by tuOtempO’s email server then we recommend setting up your application to use the SMTP server of your establishment
- If you do wish to use the tuOtempO functionality and you have access to the DNS settings of your domain, we recommend creating SPF and DKIM records on your domain
- If you do wish to use tuOtempO functionality but you do not have access to the DNS settings of your domain, we recommend sending messages from an @tuotempo address
Implementation
1. Ask tuOtempO to setup your SMTP server
Required info :
smtpUsername
Username of your smtp server
smtpPassword
Password of your smtp server
defaultEmailGateway
Enter the value custom
smtpHost
The address of your host.
2. Set up SPF and DKIM records on your domain
To publish SPF and DKIM records, add a TXT record to the Domain Name Servers (DNS) for the domain used in your “From” Email Address.
a) SPF
i) If your “From” Address’s domain is only used by tuOtempO SMTP
For example, you have set up a custom sub-domain, such as appointments.yourdomain.com specifically for use with tuOtempO
Then use the following value for the TXT record for your “From” Address’s domain:
v=SPF1 include:email.tuotempo.com ~all
ii) If your “From” Address’s domain is used by tuOtempO SMTP and by your organisation
Example: You are using your existing email address assigned to you by your organization, such as FirstName.LastName@mydomain.com
If your domain administrator has not already published a SPF record for your organization’s domain, he/she should do so immediately. The record should reflect the internal email. server setup of your organization. To add tuOtempO’s SMTP network to the allowed list of senders for your domain, ADD (not replace) the following value to your already existent SPF record:
include:email.tuotempo.com
For example, if your “From” Address is betty.joe@bakersdozen.com, and the SPF record for bakersdozen.com already exists as:
v=SPF1 a mx ~all
Then it should be modified to:
v=SPF1 include:email.tuotempo.com a mx ~all
b) DKIM
In order to add a DKIM record, contact us and we will provide you with the value for the key you will need to insert.
The record will have the following syntax:
jsmtp._domainkey.MyDomain.tld. IN TXT “k=rsa; p=KeyProvidedByTuotempo“
3. Send messages from an @tuotempo address
Log in to the tuOtempO admin zone.
Go to > Tuotempo > Setup> Communication > Edit Email and SMS Sender ID
Email “From” name
The value of your choice, typically [My Establishment]
Email “From” address
The @tuotempo.com value of your choice, typically [myestablishment]@tuotempo.com
Reply to address
The email address of the bookings administrator, for example administrator@mydomain.com
Need help?
Create a Tuotempo Support ticket